7 Professional Certificate in Digital Marketing Power by Google

1. Foundation of Digital Marketing and E-commerce

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People in digital marketing and e-commerce help their organisations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organisation. You’ll also learn about the marketing funnel and how it shapes the customer journey.

2. Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course, you will practice using search engine optimisation (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. In addition, you will explore the marketing funnel stages and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising and explore tactics to gain visibility and reach potential customers on search engine results pages or SERPs. By the end of this course, you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people’s interests with products and services.

3. From Likes to Lead: Interact with Customers Online is the third of seven Google Digital Marketing & E-commerce

From Likes to Lead: Interact with Customers Online is the third of seven Google Digital Marketing & E-commerce Certificate courses. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the many people who use social platforms to socialise, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course, you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. In addition, you’ll learn how to create content for social media using graphic design principles for marketers and how to manage a social media presence. In addition, you’ll set goals and success metrics for social media ads.

4. Think Outside the Inbox: Email Marketing is the fourth of seven Google Digital Marketing & E-commerce Certificate courses.

Think Outside the Inbox: Email Marketing is the fourth of seven Google Digital Marketing & E-commerce Certificate courses. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels and is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses to reach existing customers, encourage interaction with the business, drive purchases, and build loyalty. In this course, you’ll explore email marketing and cover topics like creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists, automation, and workflows.

5. Assess for Success: Marketing Analytics and Measurement

Assess for Success: Marketing Analytics and Measurement is the fifth of seven Google Digital Marketing & E-commerce Certificate courses. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyse data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. In addition, you’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyse data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. Finally, you’ll use A/B test results to optimise a campaign and identify metrics that define a campaign’s success. Finally, you will be able to analyse andvisualisee data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders.

6. Make the Sale: Build, Launch, and Manage E-commerce Stores

Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, using popular platforms like Shopify. You’ll go through the process of creating a mock e-commerce store. To do this, you’ll build a Shopify store, add the necessary information, and create product listings. You’ll explore how to reach customers online through e-commerce customers outreach methods like advertisements and campaigns.

7. Satisfaction Guaranteed: Develop Customer Loyalty Online

You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google Digital Marketing & E-commerce Certificate. This course will explore strategies for building customer loyalty in e-commerce. You’ll also explore specific tools to develop and maintain client relationships. At the end of the course, you’ll work through a scenario demonstrating your ability to deliver a successful e-commerce strategy. Finally, you’ll wrap up the course by building professional development skills. We encourage you to complete courses 1–6 before beginning because they provide the foundation necessary to complete the activities at the end of this course.

Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be prepared to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary.

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